May 5, 2020—New York, New York
In these challenging times, equestrian organizations around the world are banding together to do what they can for those in the community who are struggling. To that end, the fast-growing online equestrian community PonyApp is partnering with renowned Irish grain company Connolly’s Red Mills to provide tons (literally) of feed to riding schools and lesson programs that have been affected by the COVID-19 pandemic.
“Horses may be immune to COVID-19, but that does not mean that they aren’t affected by the global crisis it has caused,” says PonyApp Co-Founder and Olympic silver medal-winning show jumper Lucy Davis. “We want to make sure that all horses have access to their basic needs, too, so we partnered with Connolly’s Red Mills to deliver one ton of food, each week, to riding schools and lesson programs that have been affected by the pandemic.”
Beginning on May 6th, PonyApp and Connolly’s Red Mills will begin distributing one ton of feed per week to barn owners, lesson programs, and riding schools across the globe. Each barn will receive enough to feed multiple horses for weeks, or even months, depending on the size of their stable. What’s more, Red Mills will also offer recipients the services of their expert nutritionists to help them design a feeding program that’s right for the horses in their stable.
“We appreciate that these are testing times, and it means a lot to us to be able to partner with PonyApp, Lucy, and her team to help provide some relief,” says Gareth Connolly, Sales and Marketing Director at Connolly’s Red Mills. “With the dedication of our team, we continue to maintain our production and distribution services from Goresbridge, Ireland, and we are adhering to all the government advice and guidelines to safeguard our staff and customers.”
With more than 53K Instagram followers—including top show jumpers, equestrian influencers, and thousands of junior, amateur, and professional riders—PonyApp hopes to leverage its extensive network of equine enthusiasts to shine a spotlight on the giveaway. “Our PonyApp team uses Red Mills with our own horses, so it was a natural choice to try and work with them to get quality food to as many horses as we can,” Davis says.
Since 1908, the family-owned Connolly’s Red Mills, part of the Foran Equine and Carr & Day & Martin community of products, has built a reputation for converting fresh, natural ingredients into trusted feeds designed to support performance for all levels of equine athletes. Today, Connolly’s Red Mills is available in more than 70 countries around the world and is the first choice of riders including Bertram Allen (IRL), Laura Kraut (USA), Scott Brash (GBR), and Edwina Tops-Alexander (AUS).
“We are just a call or click away,” adds Gareth Connolly. “Our nutritional team is ready to take your call to guide you through any of the necessary changes you might need to make at this time, and we hope to be able to bring you the latest updates and advice via PonyApp.”
Applicants must be 16 years old to apply and selection will remain rolling throughout the month of May. Program recipients will be contacted via email. In the meantime, keep an eye on ThePonyApp.com for updates on the campaign, as well as additional information, product discounts and other resources!
Barns owners and/or members can nominate their stable by submitting a quick application here at Pony Groceries.